Holidays are coming to the North East this Sunday as the Coca-Cola truck makes a stop at the Metrocentre.
The Christmas Truck Tour aims to sprinkle some magic and cheer across Great Britain and this year's 17-stop tour is promised to be bigger, brighter and more dazzling before. St Michael's Way at the Metrocentre is the third stop, after the truck started its journey at Silverburn Shopping Centre in Glasgow on Friday and will be at Fort Kinnaird Shopping Centre in Edinburgh on Saturday.
The journey will be packed with interactive experiences, allowing visitors to "immerse themselves in festive fun". Guests will be welcomed by a walk-in, snow-filled bauble, while there will be photo opportunities by the truck itself, as the Coca-Cola Christmas choir perform a set of carols.
The experience will also offer guests the chance to "Discover Your Inner Santa," inspired by the 2023 advert The World Needs More Santas. The quiz aims to inspire individuals to embrace what kind of Santa they are, as well as the universal spirit of kindness, giving and friendship at Christmas.
In the hope of delivering acts of kindness to those most in need, Coca-Cola has partnered with giving platform Neighbourly, which provides support to local communities across the UK. The two companies are aiming to support local communities across the cities on the Coca-Cola Truck Tour through a volunteering scheme and donation drive.
Florence Wheatley, brand manager at Coca-Cola Company, Great Britain, said: "Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible. Alongside the beloved 'Holidays Are Coming' advert, we have introduced new elements like the 'World Needs More Santas' TVC and an interactive Santa Quiz."
Steve Butterworth, CEO at Neighbourly, said: "We’re excited to join forces with Coca-Cola over the festive period. The Christmas Truck Tour is a fantastic way to increase awareness of Neighbourly’s mission to help businesses build stronger communities.
"The partnership with Coca-Cola is about more than just festivities; it's about making a real difference. By connecting businesses with local causes, we aim to create a positive impact that lasts beyond the holiday season."
The Coca-Cola Truck will be at St. Michael's Way at the Metrocentre in Gateshead from 11am - 5pm on Sunday November 26.
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